By Matt Trulio
Cigarette Racing: No for Lauderdale Show, Yes for Plant Tours
Cigarette will unlock its Opa-Locka doors for plant tours during the same time frame as the Fort Lauderdale International Boat Show.
Visitors to the 2013 Fort Lauderdale International Boat Show this year will find something notably absent from the increasingly popular high-performance powerboat display area—Cigarette Racing Team’s sportboats and center consoles. Based in Opa-Locka, Fla., the iconic custom go-fast boat builder will not showcase its wares at the Fort Lauderdale event this year.
That doesn’t mean visitors to the area who are interested in Cigarette products will be out luck. During the same time frame, from Thursday, October 31, 2013 to Sunday, November 3, 2013, from 9 a.m. to 4 p.m. the company will offer a rare “Behind the Scenes—The Cigarette Difference—Tour” of its state-of-the-art facility. Tours will be conducted by appointment only.
It will be the first time that Cigarette has opened its doors to the public on a “large” scale since chief executive officer Skip Braver bought the company in 2005.
“People want to come here all the time, and 99 percent of the time the answer is no,” said Braver. “People who sign up for the tour will get to see first-hand how the boats are finished, because where and how the boats are made is just as important as the final product. If you put our facility up against any custom high-performance boat facility in the world, you’ll get a better understanding of what we call ‘the Cigarette difference.’”
Although Braver said he had been considering pulling out of the Fort Lauderdale Show for some time, he added that the company will have typically impressive and popular display at the 2014 Miami International Boat Show in February.
“Miami will be a big show for Cigarette,” said Braver.
Individuals and groups interested in taking Cigarette’s tour can get more information by sending an email request to: firstname.lastname@example.org.
- Matt Trulio is the co-publisher and editor in chief of speedonthewater.com, a daily news site with a weekly newsletter and a new bi-monthly digital magazine that covers the high-performance powerboating world. The former editor-in-chief of Sportboat magazine and editor at large of Powerboat magazine, Trulio has covered the go-fast powerboat world since 1995. Since joining boats.com in 2000, he has written more than 200 features and blogs.
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