Cruisers Yachts Adds Azure Line, Sport Series

This award-winning builder is on a mission to take trailerable runabouts to the next level in quality.

25th May 2012.
By Jeanne Craig

Cruisers Yachts, the Wisconsin-based manufacturer of family weekenders sized from 30 to 56 feet, has been a force in the luxury cruising market for decades. Innovative boats like their Cantius 48 and Cantius 41 have helped this manufacturer prove that they sweat the small stuff in sophisticated yachts tailored for experienced boat owners.

cruisers azure 258 bowrider

Cruisers Yachts has acquired the Azure line, including the 258 Bowrider, which will be the first model reintroduced to the world as a Cruisers.

Now the company promises to bring its category-leading engineering expertise and build quality to the entry-level market. For any family looking to get into boating, that’s good news.

In February, Cruisers announced the acquisition of the Azure line, a series that was first developed and produced by Bennington Marine and well-received in the marketplace as a brand that both pampered passengers and thrilled them with strong performance. With the acquisition, Cruisers now carries a full line of boats starting at 18 feet on the low end. The Sport Series, which will be distributed internationally, includes bow riders, sport decks and cuddy cabin models.

“Our reputation for quality products will be carried over to the new sport boat line, which will showcase our superior workmanship and unique product development as the line matures under the manufacturing team in Wisconsin,” says Mark Pedersen, president of KCS International Inc., the parent company of Cruisers Yachts.

The Azure line, originally made in South Carolina, is now being manufactured at the Cruisers factory in Wisconsin. The first model in the series, the AZ 258 Bow Rider, will come off the production line in early May and offered with a MerCruiser 350 Mag Bravo-3 sterndrive. The company plans to have nine additional models in time for its dealer meeting at the end of July. Although details (including pricing) on the models are yet to be released, the goal of the series is clear: to offer entry-level luxury craft that will make it very attractive for the builder’s customers to trade up to the larger boats in the Cruisers family.

For more information, visit Cruisers Yachts.

-Jeanne Craig


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About the author:

Jeanne Craig

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Jeanne Craig has been covering powerboats since 1988. She spent ten years as a senior editor at Boating magazine and ten more as executive editor at Motor Boating. She’s now an independent writer based in Rowayton, Connecticut, where she’s close to the cruising grounds she most enjoys.

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