Boats.com Top 20 for July 2004

Lake Forest, IL: Boats.com has announced its manufacturers' rankings for July based on the most popular consumer searches by brands, new and pre-owned, on boats.com the marine industry's number one online marketplace. "Our NetAccess partners are reaping the benefits of yet another record traffic month for boats.com" said Paul Rabe, President, CEO and co-founder, boats.com Inc. "Significant changes in rankings are beginning to take place just outside the Top 5 positions and activity like this shows that consumers are broadening their searches for brand and model information." The boats.com Top 20 list is published monthly and reflects traffic data on all manufacturers ...

September 7th 2004

Lake Forest, IL: Boats.com has announced its manufacturers’ rankings for July based on the most popular consumer searches by brands, new and pre-owned, on boats.com the marine industry’s number one online marketplace.

“Our NetAccess partners are reaping the benefits of yet another record traffic month for boats.com” said Paul Rabe, President, CEO and co-founder, boats.com Inc. “Significant changes in rankings are beginning to take place just outside the Top 5 positions and activity like this shows that consumers are broadening their searches for brand and model information.”

The boats.com Top 20 list is published monthly and reflects traffic data on all manufacturers and models available on boats.com Inc.’s Net Access Program.

NetAccess is a program used by boat builders to link dealers and their full product range information via zip code locators to potential buyers researching boat products utilizing the boats.com, Inc websites (www.boats.com) and (www.yachtworld.com).

On the boats.com Power Top 20 List, New: Tracker retains place while Tahoe moves up 3 spots into 2nd. Glastron in 3rd place, Lund 4th and Malibu in 5th place round out the Top 5. Big movers this month are Bayliner up 8 places into 9th and Mastercraft up 6 into the 10th position. Sea-Doo Sports Boats are the new entry in 15th place.

On the boats.com Power Top 20 List, Pre-Owned: No change in the top 6 places, Sea Ray 1st, Bayliner 2nd, Wellcraft 3rd, Carver 4th, Chris-Craft 5th and Boston Whaler in 6th place. Four Winns moves up 2 places into the 7th spot, Chaparral up 4 into 8th with Baja up 1 place into 9th. Donzi is the one new entry this month in 19th position.

On the boats.com Sailing Top 20 List, New: Laser takes over 1st place with Beneteau 2nd and Hunter in 3rd place. Leopard and Tartan re-enter in 17th and 18th place respectively while Red Fox make their first appearance in 20th position.

The boats.com Sailing Top 20 List, Pre-Owned: No change in the top 5 – Catalina retains 1st place, with Hunter in 2nd, Beneteau in 3rd, Pearson in 4th place and C&C in 5th. Gulfstar re-enters in the 20th spot.

In its ongoing campaign to grow boating, boats.com properties are expanding at a market leading pace. Current and potential boat owners visiting the boats.com properties view almost 60 million pages of boat listings, specifications and content related to boating every month. Such traffic to the Internet’s leading boating properties is helping the industry broaden the awareness of boat brands and manufacturers, as evidenced by the Top 20 Lists, and enabling customers to find dealers selling new and pre-owned boats.

Following are the complete boats.com Top 20 lists. boats.com will update these proprietary lists monthly thus providing the industry with a snapshot of what’s hot in the consumer’s mind. boats.com Affiliates, Manufacturers and Dealers can tap into additional consumer activity that is updated in real time and which will help to illustrate coming trends in the market place.

The boats.com Power Top 20 List: New illustrates the real time data representing searches for new boat information on specific boat brands.

boats.com Power Top 20 List: New

1. Tracker
2. Tahoe
3. Glastron
4. Lund
5. Malibu
6. Sun Tracker
7. Larson
8. Four Winns
9. Bayliner
10. Mastercraft
11. Nitro
12. Wellcraft
13. Lowe
14. Caravelle
15. See-Doo Sport Boats
16. Fisher
17. Crestliner
18. Grady White
19. Chaparral
20. Zodiac

The boats.com Top 20 Power List: Pre-Owned represents searches for pre-owned boat information and listings from dealers and brokers on specific boat brands. This data is driven by the presence of dealers and brokers in the market place.

boats.com Power Top 20 List: Pre-Owned

1. Sea Ray
2. Bayliner
3. Wellcraft
4. Carver
5. Chris-Craft
6. Boston Whaler
7. Four Winns
8. Chaparral
9. Baja
10. Maxum
11. Regal
12. Grady White
13. Silverton
14. Formula
15. Bertram
16. Larson
17. Rinker
18. Trojan
19. Donzi
20. Mako

The boats.com Sailing Top 20 List: New illustrates real-time data representing searches for new boat information on specific boat brands. This data indicates that early participants in the boats.com website have already established a strong following.

boats.com Sailing Top 20 List: New

1. Laser
2. Beneteau
3. Hunter
4. Hinckley
5. American Sail
6. Jeanneau
7. Cornish Crabbers
8. X-Yachts
9. Bavaria
10. World Cat
11. Lagoon
12. Topper
13. Oyster
14. CNB
15. Island Packet
16. RS
17. Leopard
18. Tartan
19. C&C
20. Red Fox

The boats.com Sailing Top 20 List: Pre-Owned represents searches for pre-owned boat information and listings from dealers and brokers on specific boat brands. This data is driven by the presence of dealers and brokers in the marketplace.

boats.com Sailing Top 20 List: Pre-Owned

1. Catalina
2. Hunter
3. Beneteau
4. Pearson
5. C&C
6. J Boats
7. O’Day
8. CAL
9. Jeanneau
10. Morgan
11. Ericson
12. Irwin
13. Columbia
14. Macgregor
15. Cape Dory
16. Bristol
17. Tartan
18. Cheoy Lee
19. Islander
20. Gulfstar