Seamaster Sailing is Launched Today

New global Grand Prix sailing television Series

January 15th 2004
 Mike Golding on the Open 60 ECOVER in last fall's Transat Jacques Vabre

Mike Golding on the Open 60 ECOVER in last fall's Transat Jacques Vabre

Round the world sailor Ellen MacArthur and Team New Zealand America’s Cup skipper Dean Barker will be the regular reporters in Seamaster Sailing, a new monthly half-hour grand prix sailing television series that was launched by Europe-based APP Broadcast at the Schroders London Boat Show on January 15th 2004. Seamaster Sailing will be broadcast in 178 countries worldwide, with over 530 million viewers able to watch the programming.

Seamaster Sailing will be produced by a team of the world’s leading sailing producers and editors at APP Broadcast. The production team has a track record that includes the America’s Cup, Whitbread/Volvo and Olympics as well as other sporting credits that include the ATP tennis tour, Premiership football and international cricket. “Our goal with Seamaster Sailing is to create a sailing series featuring the very best in the sport, presented by the very best in the sport and produced by a team that has sailed around the world, produced programming at the America’s Cup, commentated at the Olympics, built journalistic CVs and operated at the cutting edge of grand prix sailing,” said Joint Series Producer Andrew Preece of APP Broadcast.

Each month Seamaster Sailing will provide sailing news from the hotspots of the grand prix sailing world plus in-depth features that will take viewers into the characters that have achieved sporting fame from their achievements in sailing. Seamaster Sailing will be on the inside at events that are ranked amongst the toughest in any sport; Seamaster Sailing will be first onboard the extraordinary sailing machines that are breaking world speed records. Seamaster Sailing will be close to the heart of the action with the goal to inform even the most closely informed. “If in a year’s time sailors are telling us Seamaster Sailing is a series that each month they make sure they see, and if a growing audience of non-sailors are being captivated by the stories that the sport of sailing can deliver, then we will have achieved what we set out to do,” said Joint Series Producer Richard Simmonds of APP Broadcast. “We have been planning this for three years and have an exceptional team – including Ellen and Dean – around us. But it will be the audiences that will let us know if we are delivering. Right now we are just saying watch Seamaster Sailing,” said Simmonds.

There are many ways to watch Seamaster Sailing
www.seamastersailing.com will provide details of broadcasters and times when the programmes can be watched around the world. Viewers can sign up for email and text reminders of programme airtimes. In addition to the television broadcasts Seamaster Sailing will be available on DVD Subscription where the monthly DVD will include the full Seamaster Sailing programming plus Bonus Extra Content. Seamaster Sailing is being promoted worldwide by Offshore Challenges Events (OCE), the company behind Ellen MacArthur’s global sailing campaigning.

And 2004 is shaping up to be a spectacular year
In January’s Seamaster Sailing Ellen MacArthur will take viewers on a privileged inside view of her new 75-foot multihull prior to the naming ceremony in Sydney – then Seamaster Sailing will be on board for her first sail. And as the Jules Verne round the world record season kicks off Seamaster Sailing looks at the history of the Jules Verne, the key players and the teams that are lining up for a crack at the biggest record in sailing this winter. And there will be news from a new world record breaker who talks to Seamaster Sailing not just after the achievement, but during it. Plus, all of the latest news from around the world of Grand Prix sailing.

The launch of Seamaster Sailing is a pivotal moment
Today’s announcement is the culmination of three years’ of planning by the APP Broadcast team which, within that period, has produced award-winning sailing television from around the world. APP Broadcast produced the New Zealand America’s Cup coverage for the BBC and has been appointed Host Broadcaster at many of the world’s most prestigious sailing events including the 2001 America’s Cup Jubilee and the 2002 Road to the America’s Cup Regatta; APP Broadcast has produced Ellen MacArthur’s television since before the last Vendée Globe including a daily documentary series for the Discovery Channel on the 2002 Route du Rhum.

For more details:

Seamaster Sailing Production
APP Broadcast – Will Ingham
wingham@appbroadcast.com
+44 (0)20 8964 4992
www.appbroadcast.com

Seamaster Sailing Distribution
APP Broadcast ? Lena Gustafsson
lgustafsson@appbroadcast.com
+44 (0)20 8964 4992

Seamaster Sailing Promotion
Offshore Challenges – Isabel Genis
isabel@offshorechallenges.com
+44 (0)1983 282797
www.offshorechallenges.com