boats.com to Launch Monthly European Top 20
Recognizes the importance of specific international markets and brands
Southampton, UK, October 22, 2002 – Today, boats.com, Inc. announced that it is launching a boats.com European Top 20 Manufacturers Rankings based on the most popular consumer searches by brands, new and pre-owned, on boats.com, the marine industry’s number one online marketplace. The first release will show the position of the brands for the month of October 2002.
In making the announcement, Ian Atkins, managing director of boats.com, Europe said “The boats.com US Top 20 has proven to be a sought after guide to the power of individual brands in the consumer’s mind. Now that boats.com is firmly established in the European market we believe that the time is right for a similar guide to the power of European and Scandinavian brands.”
Following the format of the very successful US TOP 20, the European Top 20 will show 4 segments, TOP 20 Power – New, TOP 20 Power – Pre-Owned, TOP 20 Sailing – New and TOP 20 Sailing – Pre-Owned. boats.com update’s these proprietary lists monthly thus providing the industry with a snapshot of what’s hot in the consumer’s mind. boats.com Affiliates, Manufacturers and Dealers can tap into additional consumer activity that is updated in real time and which will help to illustrate coming trends in the market place.
“This initiative is an excellent example of the reach of the boats.com brand” said Paul Rabe, president, chief operating officer and co-founder, boats.com, Inc, who added “the industry’s leading manufacturers increasingly operate in a global marketplace and this addition of European trends and market leaders allows those manufacturers to monitor the progress and popularity of their brands in both key regions.”
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