Miami Boat Show to be Televised

NORFOLK, Va. — Marine public relations firm Rhodes Communications will work with television production company Gourvitz Communications to produce a co-op satellite media tour with live national TV coverage from the 2002 Miami International Boat Show. The plans were announced in a press release from Rhodes Communications. According to the release, telecasts from the event will feature Dick DeBartolo, the nationally known "Giz Wiz" who regularly appears on the Good Morning America and ABC World News television programs. (DeBartolo also is the East Coast editor of Powerboat magazine and creative consultant for MAD magazine.) The satellite feeds will go to local ...

November 8th 2001

NORFOLK, Va. — Marine public relations firm Rhodes Communications will work with television production company Gourvitz Communications to produce a co-op satellite media tour with live national TV coverage from the 2002 Miami International Boat Show. The plans were announced in a press release from Rhodes Communications.

According to the release, telecasts from the event will feature Dick DeBartolo, the nationally known “Giz Wiz” who regularly appears on the Good Morning America and ABC World News television programs. (DeBartolo also is the East Coast editor of Powerboat magazine and creative consultant for MAD magazine.) The satellite feeds will go to local television stations across the nation, and reportedly will be aired on popular morning news programs.

“Co-op satellite media tours are commonly used in other industries to achieve broad national exposure for sponsors and their products,” explained Jim Rhodes, president of Rhodes Communications, in the release. “This will be the first time this medium has been used at a major boat show.”

The 2002 co-op satellite media tour will be aired on Friday morning, the second day of the boat show.

“We are pleased to offer this unique promotional opportunity to our exhibitors this year,” said Cathy Johnston, manager of the Miami International Boat Show, in the release. “It also ties in nicely with the NMMA’s ongoing ?Discover Boating’ program aimed at growing the market by spreading the boating lifestyle message.”